online retailer resources from a direct-to-consumer perception study
Why E-Commerce volume is driving increased need for packaging optimisation
As e-commerce penetration continues to broaden across all consumers categories and channels, online and D2C retailers are looking for new ways to optimise shipping and improve the delivery experience. In fast-growing e-commerce categories such as home goods, apparel & accessories, personal care, and food & drink we observed three central themes that define consumer expectations regarding packaging:
Deliver – right-sized, on-time, intact
Dispose – easy to recycle, reuse or dispose
Delight – personalisation and brand engagement
Based on data collected by Sealed Air in 2021, this executive summary e-book outlines consumer feedback regarding their preferences, challenges, and the key takeaways regarding e-commerce packaging preferences. Use the form below to receive your free copy today.
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