Consumer Goods Packaging Equipment, Materials, and Services for Retail and Direct-to-Consumer Brands
For retail brands, DTC operations, and ship-from-store fulfillment, the package isn’t just a container — it’s the first physical touchpoint between your brand and your customer. Sealed Air helps consumer goods brands deliver on protection, sustainability, and brand experience with every shipment.

Packaging Solutions That Protect Your Product and Elevate Your Brand
Consumer expectations have never been higher. Shoppers want their orders to arrive on time, undamaged, and packaged in a way that reflects the brand they chose. At the same time, sustainability is no longer optional — consumers, retailers, and regulators are all demanding credible, verifiable commitments to recyclable and recycled-content packaging. And with returns costing brands an average of 20-30% of the product’s value, damage prevention is one of the highest-impact actions a consumer goods brand can take.
Sealed Air partners with retail brands, direct-to-consumer operations, and ship-from-store fulfillment teams to solve these challenges simultaneously. Our portfolio of consumer goods packaging equipment, materials, and services is designed to protect products, reduce waste, lower shipping costs, and create the kind of unboxing experience that builds lasting customer loyalty.
Packaging Equipment That Improves Speed, Consistency, and Brand Experience
Manual packing is slow, inconsistent, and expensive — and in a consumer goods environment where every pack is a brand impression, inconsistency is a risk. Sealed Air’s packaging equipment solutions help retail and DTC operations automate the packing process, standardize presentation, and scale output without sacrificing the quality or care your customers expect.
Increase Throughput
Automated bagging and mailing systems reduce pack times and increase order output, helping consumer goods brands meet same-day shipping demands and seasonal volume spikes.
Standardize Presentation
Consistent, automated packing ensures every customer receives the same quality unboxing experience — protecting your brand reputation across every order, channel, and location.
Reduce Labor Costs
Semi-automated and fully automated packaging equipment reduces manual labor requirements at the pack station, lowering cost per pack and freeing your team for higher-value work.
AUTOBAG® Bagging & Printing Systems
AUTOBAG® PS 125
AUTOBAG® Brand 850S Paper Bagging System
BUBBLE WRAP® Brand Rocket Inflatable Void-Fill System
Packaging That Performs — Tested and Proven Before It Ships
Our ISTA-certified testing facilities validate that your consumer goods packaging protects products through every stage of the shipping journey — so you can reduce returns, protect your brand reputation, and give customers the delivery experience they expect.
Protective Packaging Materials That Deliver and Delight
The materials you ship in say as much about your brand as the product inside. For consumer goods brands, the right packaging material needs to protect the product, reflect your sustainability commitments, and create a positive experience when the customer opens the box. Get any one of those wrong and you risk a return, a negative review, or a lost customer.
Sealed Air offers the widest range of consumer goods packaging materials in the industry — from high-performance poly and paper mailers for apparel and soft goods, to recyclable inflatable cushioning for fragile items, to fiber-based solutions that meet the growing demand for curbside-recyclable, sustainable packaging.
Protect Your Product
High-performance mailers, inflatable cushioning, and void fill materials protect consumer goods from damage during transit — reducing returns, reships, and the brand damage that comes with them.
Elevate the Unboxing Experience
Packaging materials with clean aesthetics, easy-open features, and premium feel reinforce your brand at the moment of delivery — turning every shipment into a brand impression.
Meet Sustainability Goals
Curbside-recyclable paper mailers, BUBBLE WRAP® brand 80% recycled content inflatable cushioning, and fiber-based void fill help consumer brands make credible, verifiable sustainability commitments.
Discover Materials
Fiber-Based Mailers
Poly Mailers
BUBBLE WRAP® Brand 80% Recycled Content Inflatable Cushioning
SEALED AIR® Brand Paper Void Fill Solutions
Improving Operational Efficiency for Online Retailer Fanatics
Sports merchandise retailer Fanatics streamlined its complex, high-volume e-commerce fulfillment operation with AUTOBAG® brand 850S bagging and printing systems — optimizing labor, reducing warehouse space requirements, and handling 75% of orders through automated packing.
Consumer Goods Packaging Services Built Around Your Brand
Consumer goods packaging challenges are rarely just about materials. They’re about balancing protection, sustainability, brand experience, operational efficiency, and cost — across multiple channels, SKUs, and customer expectations. Sealed Air’s packaging specialists work directly with retail and DTC brands to design and implement packaging solutions that deliver on all of it.
Expert Support
Our packaging specialists work with consumer goods brands to identify the right combination of materials and equipment for their specific products, channels, and brand standards.
Tailored Solutions
Every consumer goods packaging solution we design is customized to your product range, fulfillment model, sustainability goals, and the brand experience you want to deliver.
Comprehensive Service
From packaging design and material selection through testing, implementation, and ongoing support, we provide end-to-end service to keep your packaging operation performing at its best.
Consumer Goods Packaging Services
Packaging Design Services
Engineered Solutions
Technical Packaging Support
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Contact Us
Ready to elevate your consumer goods packaging? Let’s talk about how Sealed Air can help you protect your products, strengthen your brand, and meet your sustainability goals.
Additional Consumer Goods Packaging Resources
Case Study: Fanatics
Blog: From Delivery to Delight — How Mailers Enhance DTC Fulfillment
Read Now
BUBBLE WRAP® Brand 80% Recycled Content Inflatable Cushioning
Packaging Solutions for Consumer Goods
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