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Home Solutions Protective Direct-to-Consumer E-Commerce Fulfillment Solutions

Consumer Goods Packaging Equipment, Materials, and Services for Retail and Direct-to-Consumer Brands

For retail brands, DTC operations, and ship-from-store fulfillment, the package isn’t just a container — it’s the first physical touchpoint between your brand and your customer. Sealed Air helps consumer goods brands deliver on protection, sustainability, and brand experience with every shipment.

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Packaging Solutions That Protect Your Product and Elevate Your Brand

Consumer expectations have never been higher. Shoppers want their orders to arrive on time, undamaged, and packaged in a way that reflects the brand they chose. At the same time, sustainability is no longer optional — consumers, retailers, and regulators are all demanding credible, verifiable commitments to recyclable and recycled-content packaging. And with returns costing brands an average of 20-30% of the product’s value, damage prevention is one of the highest-impact actions a consumer goods brand can take.

Sealed Air partners with retail brands, direct-to-consumer operations, and ship-from-store fulfillment teams to solve these challenges simultaneously. Our portfolio of consumer goods packaging equipment, materials, and services is designed to protect products, reduce waste, lower shipping costs, and create the kind of unboxing experience that builds lasting customer loyalty.

EQUIPMENT

Packaging Equipment That Improves Speed, Consistency, and Brand Experience

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Manual packing is slow, inconsistent, and expensive — and in a consumer goods environment where every pack is a brand impression, inconsistency is a risk. Sealed Air’s packaging equipment solutions help retail and DTC operations automate the packing process, standardize presentation, and scale output without sacrificing the quality or care your customers expect.

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Increase Throughput

Automated bagging and mailing systems reduce pack times and increase order output, helping consumer goods brands meet same-day shipping demands and seasonal volume spikes.

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Standardize Presentation

Consistent, automated packing ensures every customer receives the same quality unboxing experience — protecting your brand reputation across every order, channel, and location.

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Reduce Labor Costs

Semi-automated and fully automated packaging equipment reduces manual labor requirements at the pack station, lowering cost per pack and freeing your team for higher-value work.

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AUTOBAG® Bagging & Printing Systems

High-speed automated bagging and on-demand printing systems for apparel, accessories, soft goods, and direct-to-consumer order fulfillment.

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AUTOBAG® PS 125

A semi-automated bagging and printing system that improves pack station efficiency for consumer goods operations with diverse SKU profiles.

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Autobag 850S Front AB14

AUTOBAG® Brand 850S Paper Bagging System

A sustainable automated bagging solution for DTC and retail fulfillment, combining high throughput with paper-based, recyclable packaging materials.

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BUBBLE WRAP® Brand Rocket Inflatable Void-Fill System

On-demand inflatable void fill dispensed at the pack station, protecting consumer goods during transit while minimizing storage space and material waste.

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DESIGN SERVICES

Packaging That Performs — Tested and Proven Before It Ships

Our ISTA-certified testing facilities validate that your consumer goods packaging protects products through every stage of the shipping journey — so you can reduce returns, protect your brand reputation, and give customers the delivery experience they expect.

Materials

Protective Packaging Materials That Deliver and Delight

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The materials you ship in say as much about your brand as the product inside. For consumer goods brands, the right packaging material needs to protect the product, reflect your sustainability commitments, and create a positive experience when the customer opens the box. Get any one of those wrong and you risk a return, a negative review, or a lost customer.

Sealed Air offers the widest range of consumer goods packaging materials in the industry — from high-performance poly and paper mailers for apparel and soft goods, to recyclable inflatable cushioning for fragile items, to fiber-based solutions that meet the growing demand for curbside-recyclable, sustainable packaging.

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Protect Your Product

High-performance mailers, inflatable cushioning, and void fill materials protect consumer goods from damage during transit — reducing returns, reships, and the brand damage that comes with them.

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Elevate the Unboxing Experience

Packaging materials with clean aesthetics, easy-open features, and premium feel reinforce your brand at the moment of delivery — turning every shipment into a brand impression.

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Meet Sustainability Goals

Curbside-recyclable paper mailers, BUBBLE WRAP® brand 80% recycled content inflatable cushioning, and fiber-based void fill help consumer brands make credible, verifiable sustainability commitments.

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Fiber-Based Mailers

Paper mailers and padded paper mailers that are curbside recyclable, lightweight, and designed to protect soft goods and apparel while reflecting a brand’s sustainability values.

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Poly Mailers

Durable, lightweight poly mailers in a range of sizes for apparel, accessories, and soft goods — with features like padding, cushioning, and moisture resistance for premium DTC shipments.

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BUBBLE WRAP® Brand 80% Recycled Content Inflatable Cushioning

The only high-performance recycled inflatable cushioning on the market — combining market-leading protection with 80% recycled content and 30% post-consumer recycled materials.

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SEALED AIR® Brand Paper Void Fill Solutions

Sustainable paper-based void fill and cushioning that protects consumer goods during transit while meeting retailer and consumer expectations for eco-friendly packaging.

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CUSTOMER CASE STUDY

Improving Operational Efficiency for Online Retailer Fanatics

Sports merchandise retailer Fanatics streamlined its complex, high-volume e-commerce fulfillment operation with AUTOBAG® brand 850S bagging and printing systems — optimizing labor, reducing warehouse space requirements, and handling 75% of orders through automated packing.

Services

Consumer Goods Packaging Services Built Around Your Brand

BIB Design Services

Consumer goods packaging challenges are rarely just about materials. They’re about balancing protection, sustainability, brand experience, operational efficiency, and cost — across multiple channels, SKUs, and customer expectations. Sealed Air’s packaging specialists work directly with retail and DTC brands to design and implement packaging solutions that deliver on all of it.

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Expert Support

Our packaging specialists work with consumer goods brands to identify the right combination of materials and equipment for their specific products, channels, and brand standards.

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Tailored Solutions

Every consumer goods packaging solution we design is customized to your product range, fulfillment model, sustainability goals, and the brand experience you want to deliver.

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Comprehensive Service

From packaging design and material selection through testing, implementation, and ongoing support, we provide end-to-end service to keep your packaging operation performing at its best.

Consumer Goods Packaging Services

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Packaging Design Services

Custom packaging design for retail and DTC brands — balancing product protection, brand experience, sustainability, and operational efficiency across all your channels and SKUs.

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Engineered Solutions

Our engineers identify opportunities to improve packaging performance, reduce material waste, lower dimensional weight, and meet sustainability targets without compromising brand experience.

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Technical Packaging Support

Ongoing technical support from Sealed Air specialists who understand the unique demands of consumer goods, retail, and direct-to-consumer packaging operations.

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