July 21, 2022
CHARLOTTE, N.C. – Sealed Air (NYSE: SEE) – the company that invented the iconic BUBBLE WRAP® brand cushioning -- today announced it has launched a BUBBLE WRAP® brand paper bubble mailer, a fiber-based padded mailer that can be recycled in curbside bins.
“More than ever before, our customers are shipping directly to consumers. They need options that will protect their goods, while allowing them to operate more efficiently and sustainably. The addition of this mailer into our fiber portfolio does all of that,” said Sergio Pupkin, SEE’s Chief Growth & Strategy Officer.
This product joins SEE’s other paper mailer offerings, including SEALED AIR® brand return-ready mailers, SEALED AIR® brand padded mailers and SEALED AIR® brand rigid mailers.
On the outside, the BUBBLE WRAP® brand paper bubble mailer looks like a traditional mailer but it’s what on the inside that makes it different. The inner padding is made of a paper material that mimics the original BUBBLE WRAP® brand cushioning.
Benefits of the BUBBLE WRAP® brand paper bubble mailer:
- Smaller and lighter than traditional boxes, which reduce shipping costs and dimensional weight
- Durability: Completed testing done in International Safe Transit Association certified labs that assess packaging durability through the rigors of shipping
- Curbside recyclability: Certified by the Western Michigan University OCC equivalency testing protocol.
The mailers will first be available to customers in SEE’s North America market, before expanding globally by early 2023.
Automating Fulfillment Operations with Recycled Paper
Paper mailers are typically filled, sealed, and labeled manually. However, in largerbboperations, automated systems can improve processes where speed and efficiency are critical. Until now, that equipment typically used poly film or poly-coated paper bags. As part of its suite of fiber-based offerings, in early 2023, SEE will introduce the AUTOBAG® brand 850SP paper bagging and printing system in North America. This is a first-of-its-kind system for bagging, sealing and printing paper packaging made from recycled and renewable materials that are curbside recyclable.
Sealed Air (NYSE: SEE) is in business to protect, solve critical packaging challenges, and make our world better than we find it. Our automated packaging solutions promote a safer, more resilient, and less wasteful global food supply chain, enable e-commerce, and protect goods transported worldwide.
Our globally recognized brands include CRYOVAC® brand food packaging, SEALED AIR® brand protective packaging, AUTOBAG® brand automated systems, BUBBLE WRAP® brand packaging, SEE Automation™ solutions and prismiq™ smart packaging and digital printing.
SEE’s Operating Model, together with our industry-leading expertise in materials, engineering and technology, create value through more sustainable, automated, and digitally connected packaging solutions.
We are leading the packaging industry in creating a more environmentally, socially, and economically sustainable future and have pledged to design or advance 100% of our packaging materials to be recyclable or reusable by 2025, with a bolder goal to reach net-zero carbon emissions in our global operations by 2040. Our Global Impact Report highlights how we are shaping the future of the packaging industry. We are committed to a diverse workforce and caring, inclusive culture through our 2025 Diversity, Equity and Inclusion pledge.
SEE generated $5.5 billion in sales in 2021 and has approximately 16,500 employees who serve customers in 114 countries/territories. To learn more, visit sealedair.com.
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