Packaging made brilliant powered by a portfolio of digital solutions
Thursday, April 28, 2022
CHARLOTTE, N.C. — Sealed Air (NYSE: SEE) today announced the introduction of prismiq™ — a digital packaging brand with a portfolio of solutions for design services, digital printing, and smart packaging.
“The future of digital packaging and graphics is here. prismiq™, powered by our state-of-the-art digital printing technology, is creating game-changing value for customers, enabling touchless automation both in our facilities and our customers’ operations, and making sustainability for packaging real,” said Ted Doheny, President & CEO of SEE.
Creating Value for Customers Through Digital Packaging
The prismiq™ brand offers three solution categories:
“With your smartphone, prismiq™ will allow you to see inside the package. Through the SEE™ Mark, multiple data signatures can be transmitted to your phone (QR, bar codes, RFID, recycling codes, date and time stamps, etc.) enhancing the human experience,” said Sergio Pupkin, Chief Growth & Strategy Officer at SEE.
Smart Packaging: prismiq™ eliminates waste and excess packaging while enhancing products and customer engagement. SEE’s end-to-end cloud-based platform generates package-specific digital IDs that collect and manage data along the value chain.
Design Services: SEE designs packaging made to be connected for brand owners. Our team of nearly 200 design specialists work with customers around the world to create custom graphics, design new concepts, and conduct performance testing.
Digital Printing: SEE systems can run multiple designs on a single order, print serialized/digitized codes and images that are package-specific, and allow customers to have flexible order quantities as well as faster turnaround times.
SEE’s Bold Approach to Digital Packaging: Powered by Possibility
“prismiq™ offers a one-stop, integrated approach to make packaging brilliant. We are embedding digital printing capabilities within our manufacturing operations, our customers’ operations, and bringing packaging to life in consumers’ homes,” said Carrie Giaimo, Executive Director of Smart Packaging and Design at SEE.
SEE has invested approximately $100 million in digital transformation, including its most recent development: the prismiq™ 5540 (the world’s largest, fastest, flexible digital printing system). This system is first of its kind, capable of wide web, high speed, full-color (including metallics and invisible ink) and double-sided digital printing capabilities on flexible and shrinkable materials.
Sealed Air (NYSE: SEE) is in business to protect, to solve critical packaging challenges, and to make our world better than we found it. Our automated packaging solutions systems create a safer, more resilient and less wasteful global food supply chain, enable e-commerce, and protect goods transported worldwide.
Our globally recognized brands include CRYOVAC® brand food packaging, SEALED AIR® brand protective packaging, AUTOBAG® brand automated systems, BUBBLE WRAP® brand packaging, and SEE™ Touchless Automation™ solutions.
SEE’s Operating Model, together with our industry-leading expertise in materials, engineering and technology, create value through more sustainable, automated, and digitally connected packaging solutions.
We are leading the packaging industry in creating a more environmentally, socially, and economically sustainable future and have pledged to design or advance 100% of our packaging materials to be recyclable or reusable by 2025, with a bolder goal to reach net-zero carbon emissions in our global operations by 2040. Our Global Impact Report highlights how we are shaping the future of the packaging industry. We are also committed to a diverse workforce and inclusive culture through our 2025 Diversity, Equity and Inclusion pledge.
SEE generated $5.5 billion in sales in 2021 and has approximately 16,500 employees who serve customers in 114 countries/territories.
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