SEALED AIR REINVENTS ITS ICONIC BUBBLE WRAP® BRAND PACKAGING MATERIAL USING RECYCLED CONTENT
January 21, 2020
CHARLOTTE, N.C.--Sealed Air Corporation (NYSE: SEE), the original inventor of BUBBLE WRAP®, has launched a new version of BUBBLE WRAP® brand packaging material that is made with at least 90 percent recycled content.
Known worldwide for its superior product protection, Sealed Air has manufactured BUBBLE WRAP® brand packaging for more than 60 years. The company’s proprietary technology revolutionized the small parcel shipping industry and today allows for the safe delivery of billions of items worldwide each year.
The recycled content used to make the newest version of BUBBLE WRAP® brand packaging is sourced from post-industrial materials that would otherwise end up in landfills. Aligned with its sustainability pledge, Sealed Air’s future product developments will also incorporate post-consumer recycled content.
“We’re proud to now offer a reinvented BUBBLE WRAP® brand packaging product that can be recycled at store drop-off locations, fostering a circular economy, and delivering on our sustainability pledge to eliminate plastic waste,” said Ted Doheny, President and CEO of Sealed Air. “We are in business to protect, solve critical packaging challenges, and leave the world better than we found it. To fulfill this purpose, we are reinventing and accelerating our innovation strategy and delivering more sustainable packaging solutions.”
The Same, But Different
Recycled-content BUBBLE WRAP® brand packaging material offers the same level of protection and air retention as the original invention yet enables a circular plastics economy, reduces carbon footprint by 30 percent, and serves as a resource-efficient packaging solution. Currently, consumers can purchase the material from Amazon. Industrial orders can be placed with Sealed Air by authorized distributors in select U.S. regions.
Both versions of BUBBLE WRAP® brand packaging, recycled-content and original, have been approved by the Sustainable Packaging Coalition to carry the How2Recycle label for recycling at store drop-off locations alongside other flexible plastics such as shopping bags, bread bags, and dry-cleaning bags. More than 18,000 retail locations across the U.S. and Canada provide bins for customers. From these bins, materials are recovered and reused in other products including composite lumber, pallets, containers and packaging material.
Committed to Sustainability
BUBBLE WRAP® brand packaging made from recycled content is part of Sealed Air’s larger commitment to sustainability. Last year, the company announced a sustainability and plastics pledge to design and advance packaging solutions to be 100 percent recyclable by 2025. Sealed Air will accomplish this by using 50 percent average recycled content across all packaging solutions, of which 60 percent is post-consumer recycled content.
Sealed Air recently published its Annual Sustainability Report, a comprehensive review of the company’s commitments, industry leadership, innovative solutions, and global strategic partnerships. The report highlights Sealed Air’s progress toward a set of 2020 goals including operational reductions in greenhouse gas emissions, energy and water intensity, and diverting waste from landfills. The goals also focus on helping customers solve critical challenges through the use of sustainable materials and solutions. Most of the company’s 2020 goals were met or exceeded two years ahead of schedule.