Blog Post

Digital On-Demand Printing vs. Traditional Labelling & Branding - What You Need to Know!

The way your business handles packaging can either give you an edge or leave you lagging behind. Traditional labelling & branding methods, once reliable, are increasingly struggling to meet the demands of today’s fast-moving businesses. Problems like material waste, inefficiencies, and rigid designs can make it harder for brands to succeed.

This is where digital on-demand printing makes all the difference. By printing directly onto packaging, it offers a smarter, more adaptable approach. Here’s how it can transform your packaging process.

Why Traditional Labelling & Branding Falls Short
Traditional labelling & branding relies on pre-printed boxes and labels that are manually or semi-automatically applied. This leads to several obstacles, including:

Limited Customisation: Static designs make it difficult to quickly adapt to new product lines, personalised campaigns, or logistical needs like customer-specific details or updates.
Excess Waste: Bulk pre-printing often creates surplus inventory, most of which can go unused when designs change or demand fluctuates.
Inefficient Operations: Adding a labelling stage creates extra work, slows down production, and results in higher labour costs.
Environmental Impact: Adhesive labels generate waste and complicate recycling efforts, contributing to a larger carbon footprint.

If your business values efficiency, sustainability, and flexibility, it’s worth reconsidering traditional labelling and branding.

The Advantages of Digital On-Demand Printing

#1

Limitless Customisation

Digital on-demand printing provides unmatched flexibility. Whether it’s incorporating seasonal designs, updating promotional campaigns, or including customer-specific details like names or order information, adjustments are quick and seamless. This ensures your packaging always stays relevant and impactful.

#2

Improved Efficiency

Eliminating the need for pre-printed labels and branding simplifies operations, leading to faster production lines and reduced labour costs. Precise, direct printing also ensures higher accuracy, which is essential for businesses managing large order volumes.

#3

Seamless Integration for Advanced Automation

Digital on-demand printing integrates smoothly into packaging lines, working alongside automated void reduction systems like I-Pack to optimise box sizing and streamline workflows. Together, they enable an automated process that boosts productivity, reduces handling times, and ensures consistent results at scale.

#4

Environmental Benefits

Reducing waste is a priority for businesses today. Digital on-demand printing eliminates overstock of preprinted boxes, label stock, adhesives, and the associated material waste. When combined with optimised packaging sizing, it further minimises environmental impact while cutting costs.

#5

Enhanced Branding and Customer Experience

Packaging is often the first physical contact customers have with your brand. High-quality, customisable designs allow your business to create memorable packaging that stands out, improves customer satisfaction, and even encourages social sharing.