What is smart packaging?
A smart package can fulfill operational, marketing, and brand enhancement needs, connecting consumers to manufacturers, and retailers to processors. It creates transparency through data and analytics and enhances brand reputation through consumer engagement.
Traceability: Enable real-time ability to track and trace your product location throughout the supply chain using unique, serialized codes
Agility: Optimize supply chain processes with predictive planning and inventory management
Authenticity: Consumers are reassured that they have the right product from the right place
Security: Reduce risk, unauthorized access, and theft
Interaction: Create a bridge from purchase to repurchase through a curated digital experience
Usage: Make product use easy for consumers with guided tutorials and instructions, or with recommended recipes and preparation
Access: Make user ordering, replenishing, and returning more seamless
Marketing: Introduce new products, run promotions, and make recommendations for similar items
Explore Smart Packaging Applications
Discover the digital possibilities of a smart package.