Organic shoppers are discerning customers who are concerned about the quality of their food as well as their impact on the environment. To compete in big box retail, Shenandoah Valley Organic (SVO) knew they would have to change their packaging to communicate quality and recyclability and help them stand out in the crowded, competitive organic chicken market. In addition to meeting shopper expectations, SVO had to address the needs of big-box retailers, including ways to extend product shelf life, prevent leaks, and eliminate storage complications.
SVO and Sealed Air had previously collaborated on packaging solutions and SVO knew that Sealed Air was the right partner for their big box packaging. With a keen understanding of SVO’s needs, budgets, and market position, Sealed Air recommended Cryovac® brand Darfresh® tray/skin vacuum packaging.