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Thanks to the creative design work of Business Development Manager and Packaging Designer Beven Hou, and input from Senior Manager of Transportation and Defense Solutions Christof Hammerschmidt, Sealed Air’s China team won the 2021 "Best Creativity Award" at the International Safe Transit Association (ISTA) China Transport Packaging Design Competition for our SEALED AIR® brand Korrvu® retention packaging used for a porcelain box set.
Presented in an integrated and unique Chinese-style design, through simple corrugated cardboard and film, the eight-piece porcelain set is tightly positioned in the gift box while displaying the full elegance of the product with minimal but protective packaging.
The design is versatile and highly customizable to meet different product needs, by simply replacing the bottom paper module, while reducing packaging materials at the source, which in turn lowers carbon footprint and contributes to the goal of carbon neutrality. Sustainability of the packaging also means that manufacturers and retailers can save packaging material used, warehousing and logistics costs, and meet low-carbon and environmental protection goals.
Established in 1948 and headquartered in Michigan, U.S.A, ISTA is an organization focused on the specific concerns of transport packaging. ISTA is the leading industry developer of testing protocols and design standards that define how packages should perform to ensure protection of their contents during the ever-changing risks of the global distribution environment.
The ISTA China Transport Packaging Design Competition followed the scoring criteria of market demand, practicability, reliability, and sustainability of transportation packaging, based on unified standards and scoring from the aspects of purchasing, international use, and logistics practicality.
This is the second time that SEE has participated in and won at the ISTA China Transport Packaging Design Competition.
Interested in joining us to help create sustainable, creative packaging solutions? Check out our careers page for open roles.
About the Author
Claire Yin is the Greater China Marketing Communications Manager at Sealed Air. She manages marketing events, promotes SEE’s solutions and services to external customers, and writes success stories and case studies about our customers in China.