SEALED AIR INTRODUCES REVOLUTIONARY MEAT PACKAGING, OPTIDURE™
Innovative Platform Enhances Abuse Resistance and Optics for Meats Products
Thursday, August 17, 2017
Charlotte, N.C. — Sealed Air Corporation (NYSE: SEE) today introduced its latest innovation: Cryovac® OptiDure™, a new award-winning packaging platform that will significantly impact the fresh red meat as well as smoked and processed meats segments. The packaging technology is aptly timed as protein is at the center of American diets, and ready-to-eat meats that conveniently suit busy lifestyles are especially on the rise.
OptiDure™ packaging technology combines two critical features: high-abuse resistance and abrasion protection. The packaging also exhibits superior "Free Shrink" that enhances visibility of the meat by reducing the distracting appearance of excess film around the product. Whether for a high-quality steak or a heavily-seasoned salami, these strong packages offer the durability processors need while still providing the visual appeal and transparency retailers and consumers demand.
The enhanced packaging film strength also reduces the incidence of food waste by ensuring fewer products are punctured along the distribution chain, such as meats thickly coated with abrasive seasonings that can often cause leakers. In addition to the reduction of food waste, processors and retailers are minimizing their environmental impact through OptiDure’s highly-efficient packaging materials: the “Free Shrink” feature utilizes fewer materials while providing superior strength and more viewability of the meat product.
“Processors can feel confident their products will be protected throughout distribution, and retailers can be certain OptiDure-packaged products will be top performers in the case thanks to their premium look and feel,” said Shawn Harris, Marketing Director for Fresh Red Meat at Sealed Air. “As always, we’re beyond thrilled to offer our customers this enhanced packaging technology that improves their operational efficiency, reduces waste and bolsters their bottom line along the way.”
OptiDure™ is already garnering attention from the industry. The revolutionary packaging technology was recently recognized as a finalist for the prestigious global Diamond Award, the top award in the DuPont Awards for Packaging Innovation competition. DuPont finalists are selected on the criteria that they “innovate and collaborate to solve industry problems,” and DuPont judges said that OptiDure™ provides a significant breakthrough in vacuum meat packaging by reducing leakers and exceeding the expectations of meat processors, retailers and consumers.
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