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EziBuy Case Study
Customer Case Study

Increasing Speed to Meet EziBuy's E-commerce Demands

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Launched in 1978 by two brothers in New Zealand, EziBuy has become a leader in the clothing and homeware market and the largest multi-channel retailer in Australasia, processing more than 1.75 million orders per year.

The E-commerce giant needed a way to smooth out the peaks and valleys in its fulfilment process. Faster throughput was essential to remain competitive in the increasingly challenging online retail market. 




Sealed Air has worked with EziBuy for more than 30 years, during which time industry changes have presented many new challenges. Most recently, the company needed additional automation to keep up with customer demands. Sealed Air helped EziBuy add, customise and adapt packaging processes and automated systems to unlock labour efficiency, reduce costs, and get orders out the door faster – without sacrificing product integrity.

With the AUTOBAG® brand FloWrap® automated mailer system to produce and label right-sized, shipment-ready courier bags, EziBuy has been able to level out its workload. The FloWrap® system now processes 65% to 70% of all poly bags shipped from EziBuy’s E-commerce fulfilment centre, with 15% to 20% fewer hours required for the company’s outbound temporary teams.




  • Increased throughput capacity to 8,000+ pack per day
  • Reduced outbound temp labour up to 20%
  • Upskilled permanent staff into new roles and responsibilities
  • Increased packaging speed to 39 seconds per pack
  • Right-sized packs to reduce associated freight costs
EziBuy employee working with Autobag FloWrap(R) automated mailer system
Autobag FloWrap(R) automated mailer machine
EziBuy employees working with automated mailer systems
“Our customers want good quality product in good condition arriving at their house in a timely manner. We’ve always been looking at Sealed Air as the ability to lead us to the next technological solution.”

Bernard Walsh, General Manager of Supply Chain at EziBuy