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The Seafood Consumer and How They Shop


How Seafood Customers Make Buying Decisions
and What They Want from Packaging

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Insights for Navigating the Sea of Change in Seafood Shopping Habits & Packaging

After a couple record-setting years, seafood retail sales slumped in 2022. To better understand this shift, Sealed Air surveyed 400 U.S. fish consumers about what drives their seafood purchases and their packaging preferences for fresh and frozen fish and shellfish. Download this report to get insights like:

  • How purchase drivers for fresh and frozen fish have changed since 2018
  • Why shoppers prefer vacuum-packed fresh seafood
  • The importance of sustainability in seafood packaging 
Download Our Guide