Sealed Air makes it easy for seafood processors and retailers to differentiate by combining extensive knowledge of consumer and market insights with innovative solutions. Value-added features like reduced plastic gauge, mono PET, or plant-based materials can help drive consumer loyalty. Adapting to formats such as case-ready packaging can also help set your brand apart.
In recent years, shoppers have shifted away from seafood on ice and wet markets. Due to the recent COVID-19 pandemic, food safety has become even more of a priority for consumers and has escalated the need for a better, safer solution. With this acceleration of change, optimizing the performance of your seafood case is critical to staying competitive and profitable.
Case-ready packaging can elevate your brand experience. It allows useful information — such as sell-by dates, portion size, and price — to be easily communicated on the package, which enhances the shopping experience. Consumers appreciate that clear trays and vacuum skin packs allow improved product visibility, as well as the convenience of going from the case to the freezer with no repackaging needed. Because case-ready packaging also minimizes touchpoints in the seafood case, shelves can be stocked faster to alleviate food safety concerns.
Packaging can influence a consumer's decision whether or not to purchase a product. In order to set themselves apart, brands must have an eye-catching design that drives consumer loyalty and articulates necessary information in a clean, concise way.
64% of consumers claim to have purchased something new because the package caught their attention.
Now more than ever, your ability to attract a shopper’s attention in a retail case is essential to your success. Don't miss a chance to differentiate your brand from the competition.