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E-Commerce Consumer Packaging Insights

online retailer resources from a direct-to-consumer perception study

Why E-Commerce volume is driving increased need for packaging optimization

As e-commerce penetration continues to broaden across all consumers categories and channels, online and D2C retailers are looking for new ways to optimize shipping and improve the delivery experience. In fast-growing e-commerce categories such as home goods, apparel & accessories, personal care, and food & beverage we observed three central themes that define consumer expectations regarding packaging: 

Deliver - right-sized, on-time, intact
 
Dispose - easy to recycle, reuse, or dispose
 
Delight - personalization and brand engagement
 

Based on data collected by Sealed Air in 2021, this executive summary e-book outlines consumer feedback regarding their preferences, challenges, and the key takeaways regarding e-commerce  packaging preferences. Use the form below to receive your free copy today.

Download Our Guide