Flexible Packaging Association Recognizes Sealed Air’s Cryovac Food Packaging Division for Excellence in Delivering Benefits to Retailers and Consumers

DUNCAN, S.C. (February 28, 2005) - The Cryovac Food Packaging Division of Sealed Air Corporation produced three winners at this year’s Flexible Packaging Association Achievement Awards ceremony. The Cryovac® OS Films garnered a gold award for technical innovation, while the Cryovac® 805 Whole Chicken bag and LID 551P lidding film and package received silver awards in the same category.

"The FPA is proud to recognize the Cryovac brand for its ongoing ability to anticipate the needs of the marketplace," said Marla Donahue, president of the Flexible Packaging Association. "We appreciate that a great deal of thought and research has gone into providing these innovative packaging solutions."

The Cryovac® OS Films are a proprietary oxygen scavenging technology, used by Flexplay Technologies for its customized Flexplay-D® DVD package. After the Flexplay enabled DVD disc is removed from its package, the consumer has a pre-set, limited viewing window of about 48 hours. Once exposed to air, a reaction begins that renders the Flexplay DVD unplayable after the viewing period elapses.

The Cryovac® 805 Whole Chicken package is a hermetically sealed vacuum bag that is leak-resistant and virtually eliminates retailers’ concerns about wet, sticky packages in the retail display case and at the checkout counter. Its skintight cling enables shoppers to see the product better, and prevents air pockets and wrinkles, while its vivid graphics give the bag outstanding retail appeal.

Created for the case-ready market, the LID551P trap-printed, peelable lidding film and packaging offers numerous benefits for whole muscle meats, including extended shelf life and merchandising appeal. After peeling away the barrier layer at retail, the remaining printed breathable film lets air enter the package. In about 20 minutes, the meat has bloomed to a bright red color. The print capability of the LID 551P package creates a marketing option for processors to brand their products in a low-oxygen format.

For more information about these award winning products, call 1-800-845-3456 or visit www.cryovac.com. Specific information about the Cryovac® OS Films or the Cryovac® 805 Whole Chicken bag can be found at www.cryovac.com/products/specialty/os_systems.html and www.cryovac.com/products/food/poultry/bags.html.